Today business chatbots are making use of the high level of artificial intelligence (AI) to reach out to their potential online customers. Chatbots are nothing but a computer program where it mimics conversations with people just like any other human being. Not only customer interaction but it can emphasize marketing and advertising initiatives as well.
The chatbots like Siri, Cortana, and Amazon’s Echo are the types that are only available to serve the purposeful information asked by the individuals, they cannot enforce flexible marketing functions or tactics.
Here are 5 ways through which the existing or upcoming advanced level of bots can help to strategically plan your business’s marketing game plan.
Customer Service –
Earlier people had to wait for the business correspondent to pick up their call and respond to their query. The entire process was humongous and time-consuming. With the younger generation, it’s hard to make them wait, for them everything is clickable, and even ordering food is just one click away. These bots are like a blessing in disguise, as they can answer any query or doubt in just a single flash. This way businesses can relax and focus on catering to the needs of customers more efficiently.
Personalized Advertisement –
Another proven strategy is the personalized ads created by them. Whenever the customer approaches with its query towards the business, these bots first will greet the customer, will gather their primary or basic information and with the help of that, they will present the audience with the personalized ads suiting to their needs or necessity.
Feedback from the Site –
The feedback is a great way to understand shortcomings the business is facing or why people are not converting from visitors into leads. With chatbots, it is easy to diagnose the needs of customers. They will help to survey the audience with the basic information and this way a business will be able to optimize their website or activities positively.
Customer Analysis –
Chatbots are effective in analyzing the data and purchasing patterns of customers. This way businesses do not have to hire analysts, especially by incurring extra costs. These bots will help to ascertain how goods or products can be marketed without compromising the needs of customers at large.
If you as a business are not using a chatbot, or even worse, you are not aware of its functionality, it’s high time to incorporate this artificial intelligence in your purpose to give rise to predictive analytics for your future endeavors with the help of digital marketing services providers.