You have to strategize your social media marketing to remain at the center across various marketing departments. Social Media Optimization (SMO) has observed much growth as SEO (Search Engine Optimization) in recent years. It is due to the recent changes in the Facebook News Feed that have put marketers in such a place that they cannot ignore Social Media Optimization. It has now become a top priority for businesses to grow.
People tend to unfollow the brands in the following circumstances-
- The content is no longer relevant
- Brands self-promote too often
- The content shared is boring or repetitive
Businesses/brands have to determine the effectiveness of their content and understand its level of resonating with their audience. Therefore, it has become a priority for businesses to optimize their social media marketing strategy.
Given below are #5 key tips to do the same:-
- Set relevant KPIs: You have to measure your performance and success of your social media activities by setting relevant and competitive KPIs (Key Performance Indicators). You can use the following performance indicators for this-
- – Measure your social media ROI (Return On Investment)
- – Examine if rising ad costs affecting your business alone.
- Know your audience: You have to understand the fact that your audience plays a major role in the success of your business. Therefore, you need to know your audience. Divide your audience based on their interests and behaviors. This will help you fine-tune your target audience. Gain audience insights to create more relevant and tailored content. Define your buyer persona to ensure the engagement of your audience with your brand. This will ultimately help you improve your social media ROI.
- Know what/when to post: You have to be aware of the latest trends in your business and know what your audience wants, and when they want it. Facilitate in-depth discussions regarding the latest call-to-actions, hashtags, media type, etc. Knowing when to post your content is also important. If your audience doesn’t have the time to see your posts, it is of no use.
- Know which posts to boost: Some marketers choose to boost every post while others are selective. Use your intelligence to know which posts you should boost. It is better not to spend your money on boosting the posts that have much negative feedback because it will just negatively impact the brand.
- Evaluate social media campaigns: You need to consistently evaluate your social media campaigns due its ongoing and ever-changing traits. Use consolidated dashboards instead of manual analysis. Not only will it save a great deal of time, but will also allow you to focus on optimizing future social media content.
Going with your guts has not become a thing of the past and it has become more important to utilize data and make well-informed decisions. Incorporate the above-mentioned 5 key steps to optimize your social media marketing strategy in 2019, and you will see an improvement in your social media Return On Investment (ROI).
Hope this post will help you increase the quality and quantity of your social media audience. Also, don’t forget to share it on Facebook, Twitter, and LinkedIn.