Improve Content Marketing With These Brilliant Ideas _ XenelSoft
August 7, 2019
Content Marketing Strategies _ XenelSoft

Improve Your Content Marketing

Numerous brands influence content marketing to create qualified leads and boost sales. Studies have shown that content marketing generates around thrice the outbound marketing while costing around 62% less. You have to include the objective of generating leads into an effective content marketing strategy.

In this post, we have listed down the most effective content marketing practices which will help you in identifying your potential customers and nourish your relationship with them.

1. Avoid 2 Common Mistakes

There has been an increase in the trend of creating the wrong content and for the wrong audience. The default content that is being created is:

  • Content that no one is searching for
  • Content outfitted towards practitioners instead of leaders

This increases the number of low-quality leads. If the associations center around fixing these two issues, they would see a prompt uptick in higher quality leads.

2. Host Webinars

Webinars are really important for content marketing and the lead generation process. Those who register for participation become good leads. You can track their activities on those webinars. Not only this, you can also make short videos to distribute around your networks.

It would also do you good if you create infographics about your products for sharing. Produce a PDF or an e-book to share with your customers.

3. Make Your Audience Keep Clicking

Only content is not enough to attract leads. It should be brought together with the following techniques:

  • Targeting a specific audience with market research
  • Content is ceaselessly given to the right audience at the perfect time through the perfect channel
  • Convincing reasons behind visitors to dynamically hand you information, giving further knowledge into their needs

One of the most popular methods to get this data is a lead magnet, wherein the valuable content is gated, and personal information of the visitor like email address, profession, etc. is required to view the complete content. But make sure that your content is helpful for your visitor.

4. Ask For Less Contact Information

It is important for you to have a great compelling offer so that the visitor will want to access your information. It is easy to get wrong or miss out on a conversion lead with a lead magnet. For this, you need to have a clear call to action, a lead form box, and a way to deliver your offer automatically.

In most cases, it has been identified that the lesser the contact information required, the higher will be the conversion rate.

5. Track Your Visitor Activity

It is a great way to include one or more calls to action in each and every page of your content marketing. Each way should open a door for your visitor to reach your content marketing offer.

Build appropriate metrics into your distribution with related tracking codes or UTMs before publishing for content marketing success.

6. Offer Something To Do Straightaway

Not all your content interaction will lead to a sale, but the content should always give your readers something to do next. Unavoidably, that next step is to inquire, purchase, refer, or share.

Content marketing should enable purchasers to lead themselves to the conclusion that your answer is the best response to the issue they’re attempting to tackle.

7. Use Strong Calls To Action

Higher search rankings mean more traffic. You can now convert this traffic into leads using smart and strong calls to action. You can use plug-ins like Append Content or tools like Hello Bar and OptinMonster for customizing your calls to action on the page the user is viewing.

8. Don’t Stop Nurturing the Relationship

Continue to nurture your relationship with your audience by offering them information that will help them learn about a subject, make decisions, and trust your organization. Live events are also a way to connect to your audience and provide them with some free piece of content that only they have access to.

9. Acquire Subscribers

Getting subscribers is one of the best ways to generate leads in content marketing. Create content such that your audience will be compelled to subscribe to you. Then encourage those subscribers into leads with valuable offers.

10. Create Comparison Landing Pages

People will always compare your product with your competitors that they know of. Think about this and create easy comparison landing pages to help you drive leads and sales from comparison shoppers.

11. Go Live and Chat with Your Visitors

Facebook Live and Messenger Chatbots are a great way to generate leads. Use the combo of both to get success. You can start by using Facebook Live on a regular basis. You can also use Instagram stories and IGTV to go live and chat with your visitors.

12. Distribute Content to Niche Community

Distribute and market your content to the special communities or wherever your target customers spend their time to generate better and quick leads. This will help you to engage better in these communities and build relationships with other members too.

This will lead to stronger relationships in your relevant communities which will automatically increase the number of qualified buyers. And these people will naturally want to share their contact information with you.

Read and understood the ideas mentioned above? Now, it’s time to implement these in your content marketing strategy to better the position of your business.

Do let us know which of the above-mentioned ideas you found the best success for your business? Also, share with us other ideas for content marketing strategy.

Do not forget to share the post on Facebook, LinkedIn, and Twitter!

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