If you haven’t updated your website in over five years, it might be time to consider a redesign. Your website should be an extension of your business image and can often serve as the backbone of the digital marketing strategy you use to grow your business. If you want to take your business to the next level, having a responsive, mobile-friendly, SEO-optimized website is essential. Here are the reasons you can do to get one if you don’t have one already!
Here are the top 5 reasons why your business needs a new website
Better Search Engine Optimization (SEO) –
Google and other search engines are constantly looking for fresh, new content. A website can go from being on page 20 of Google to being on page 2 simply by adding more relevant, informative content to your site. If you don’t update your site regularly, your digital marketing strategy will suffer and you’ll end up paying for it in terms of lost leads or sales opportunities. The truth is that building a new website should be at least one item on every business owner’s to-do list—and because Google prioritizes new websites over older ones, it should probably be at the top.
Having an easy-to-use website with consistent and streamlined communication tools can help your business more effectively handle customer service issues. Make sure that any changes to your company, including address or name changes, are immediately reflected on your website. You can also avoid losing customers by informing them when something is out of stock, if it will take longer than expected to ship, or if any other factors are preventing them from receiving their order as quickly as you would like. Communication is key in every stage of digital marketing: sales, lead generation, and even customer service.
Because you’re designing and maintaining your website, it allows you to work on improving user experience – which is one of the most important factors for digital marketing success. When you decided to redesign a website, ask yourself what would make customers more likely to buy your product or service and make sure those elements are present. If someone browses through your website quickly, can they easily find all of your contact information? Are they able to determine how much it costs and how they’ll pay for it? Is every element well-designed, or does it appear as though you just slapped something together? By paying attention to these details now, you’ll have an easier time converting customers later when these same elements appear in search results or within social media posts.
Getting a branded email address for your business will improve your SEO, brand awareness, and reputation. A professional email address like [email protected] not only looks more legit, but it also makes you look more legit. It’s kind of like sending out wedding invitations instead of using group text messages—it makes you seem classier. If your business doesn’t have an email domain name yet, just grab one and keep it for as long as possible (we used [email protected] for our website). This lets people know they are dealing with a real company rather than an individual that may or may not exist three months from now.
Improved Conversion Rates –
The average conversion rate for businesses that have been in business for at least two years is less than five percent. For new companies, however, online conversions can be closer to 15 percent, meaning that a new website has an immediate and measurable impact on conversions and sales. With such a low barrier to entry—the only costs associated with starting a new websites are time and money—there’s no reason not to see what can happen if you do decide to go down that path. After all, it could lead to better conversion rates and more customers!