SEO Lifecycle In This Digital Marketing Era - XenelSoft
January 22, 2020

SEO Lifecycle _ XenelSoft

SEO Lifecycle In This Digital Agency

We all know about SEO, nowadays SEO lifecycle is very important for your business growth and Online presence. In these days, a buyer goes online and pulls information by entering a query into a search engine. In return, the search engine produces millions of results. Search Engine Optimization is the process of improving a website’s visibility in the organic section of search engine results page. SEO like many other things in life has a life cycle. Search engines have had a symbiotic connection with the public trying to rank well in them since the start.

Analysis and optimization processes must be developed keeping your business in mind to make your web presence. Interactive web design and development with SEO ensures improved ranking pages and increase the number of visitors to the site. Scroll down for the brief knowledge of SEO. In this blog, we will discuss key phase and process of the SEO lifecycle:

SEO LifeCycle Includes:

  • Keyword Research & Analysis
  • Site Analysis
  • Competitive Analysis
  • Statistic Analysis
  • META Tag Setup
  • Site Content Optimization
  • Descriptive Site Map Creation
  • Schema Markup or Google Structured Data Markup
  • Search Engine Submission (Free Search Engines)
  • Link Exchange Page Creation
  • Link Popularity Campaign


Research and analysis of keywords act as a base for a website that requires a lot of traffic from numerous search engines.


Just SEO analysis is not the only way to get your site on top of search engines. It just gives you an overview of your website’s potential, areas of improvement, and obstacles.


You need to focus on the growth of your competitors, not just on their growth, their strengths, weaknesses, opportunities, and threats. Focus on the competitor’s keywords, their achievement, the number of incoming links is vital to compete and stay at the front.


The statistical analysis gives you information about the parties you need to know. It provides details about the country of your visitors, the number of times they click on your site, how long they are available on your site.


We have a tag that is created in order to give the keywords, description details, and other related information to spiders. It is hidden and can be seen only by viewing the source of the page.


To have search engine visibility, you need to use keywords and phrases focusing on your main targeted audience’s queries.


A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.


Schema markup or Google Structured Data Markup is microdata added to webpages to give better orientation to search Engines about the page.

SEARCH ENGINE SUBMISSION (free search engines)

A term used for registration of the website with the search engines.


Link exchange pages are for exchanging links between high-quality websites. It is called a reciprocal link exchange page.


Link popularity is achieved when you add links to different search engines, websites, and directories. It is commonly known as link building.

After reading this blog I hope you’ll understand the SEO lifecycle and the importance of SEO. I must say you should hire an SEO service provider for growing your business presence online. That can help you to grow your business digitally.

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