The Age of Digitalization, Marketing _ XenelSoft
October 17, 2018

In this age of digitalization, marketing is a huge term with different aspects. UGC- User Generated Content is one of the trending ways of content marketing. If you are a new face in your business then UGC is the best way of marketing you can go with.

In this age of digitalization, marketing is a huge term with different aspects. UGC- User Generated Content is one of the trending ways of content marketing. If you are a new face in your business then UGC is the best way of marketing you can go with.

What is UGC?

User Generated Content is any organic content that is individually created by the consumers of a particular brand or product. UGC is an easy way to convey the authenticity of any services or quality of the services by the customer’s experience. The experience shared by the customer boosts up the brand’s credibility and awareness. This type of content is only shared in the platforms from which it can be easily spread. UGC can be produced in several forms like a picture, video, audio, testimonials, unpaid promotions, shot-outs, blogs or article, etc.

Potent of User Generated Content

Now why is UGC so effectual for any brand or business? It’s quite simple people trust what they experience..!! As a consumer, anyone will believe the experience of other consumers more than any other advertisement. As the real experience of consumers increases the authenticity and credibility of your brand. UGC helps the business to produce content and leads by the help of the consumers which is completely affordable as compared to other marketing strategies.

How can brands use UGC?

The traditional Business to Business and Business to Consumer process of marketing invented Consumer to Consumer marketing which is broadly known as User Generated Content. UGC is not only possible with Hashtags on Instagram but it can be spread over any online or offline platform. Any large marketing campaign is always less impactful and more costly than UGC marketing.

Now here are some bright examples of brands getting benefitted from the UGC

Apple

The first-ever campaign of UGC for iPhone 6 – ‘Shot on iPhone6’ was started in 2015. The campaign used some real photos shared by its customers on social media by#shotoniphone6. After getting immense success from this new marketing strategy, the brand started an official page on Instagram and still continues #shotoniPhone by giving credit to the photographer.

National Geographic

National Geographic started its UGC campaign by its official site of ‘Natgeoyourshot’. Your Shot provided a platform for the users to showcase their experience of photography and achievement. The best story is then featured in online posts. The brand gets 3.4 million content each day now.

Lays

The Lays Do Us A Flavor contest asked each consumer to write their favorite or any other additional flavor of the next potato chip of Lays is also a great example of UGC. This campaign helped to gain tremendous awareness for all the flavors of the potato chips and eventually increasing the revenue of its business.

User Generated Content is the best marketing strategy for the long run, so brainstorming ways of other marketing skills won’t help you. So believe that customers don’t just consume the services you provide but in return, they create the content marketing for benefiting your business. So start caring for your consumers and use UGC as your next marketing strategy..!!

A part-time pugilist and a verbal cynic, Gaurav’s world revolves around the trending social media strategies, from creation to execution. Equipped with concrete domain knowledge & experience, he has a deep understanding of the business side. He always strives to provide the best solutions that make his team happy and clients satisfied. He is an avid reader, loves traveling to new places and meeting new people.

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