Online Reputation Management, ORM, as it is abbreviated, means dealing with your brand or company in the online community. This includes search engines, forums, blogs, journals, newsletters, social networking sites – basically anything and everything that comes under the entire web.
For online reputation management services, you must be mindful of your company’s online brand and after that build that brand through several websites and social media platforms that create and distribute content.
WHY SHOULD YOU CARE FOR YOUR ONLINE REPUTATION?
In today’s world, the internet has become our first stop for everything. Whenever someone wants to know anything, the first place they go to is Google. Google has today become synonymous with anything that is to be searched on the internet, even if it is your brand. The first thing that will see is how Google represents your brand. Then they will move forward to other search engines social media sites, and so on. Therefore, in simpler terms, you need to make sure that you are not represented badly on Google.
Online Reputation Management is done through a channel of three primary procedures:
BEING AWARE OF YOUR ORGANIZATION’S ONLINE IMAGE
Above all else, you have a brand – as the owner and administrator of that brand, you must be mindful about it. Comprehend what’s befalling your brand. Recognize what’s the most recent news about it. Realize people’s opinion of it. Where are you referenced? What are they discussing when your brand is referenced?
There are various tools that you can use to screen your image in the online world:
- Google Alerts
- Yahoo Alerts
- Twitter Search
- Social Mention
BUILDING ON YOUR BRAND
Online Reputation Management stretches out to these variables associated with you:
- Your Name
- Organization
- Brand(s)
- Product(s)
- Prominent employees
- Handles/usernames
If one of these things gets influenced by a terrible reputation, it would typically spread itself to the others. Let’s examine progressively about your brand and how to protect it.
Brand/Username:
This is the best thing you can do in dealing with your online reputation. You have to build and build and build and build on your brand. Branding is vital to ORM. Building your image can begin by getting the majority of your brand’s social media usernames. When you know which online networking sites your brand is as yet accessible as a username, grab the chance to enroll there.
Some of the key social media accounts you should get are:
- Facebook profile/page
- Twitter
- Google+ Account/page
- Quora
- LinkedIn
If you have these accounts, interlink them with one another and link them to your blog/site and they should rank truly well in the web search tools.
Get a Blog
Another extraordinary method to keep bad reputation web pages from positioning as your brand is to create and maintain a blog. Search engines love blogs. That is sufficient for you to realize that you SHOULD get a blog for yourself with the goal for you to rank well and have that ground-breaking influence for your brand that you can deftly utilize whenever there is any recently published bad reputation out there.
FIXING ANY DAMAGING CONTENT TO YOUR BRAND
When the harm is done and you don’t have any ammunition to fire back, this is what you have to promptly do:
- Contract an ORM company
- Contact the owner of the bad reputation site and politely ask whether he/she can put it down
- If it is illegal, contact any conceivably concerned government body and approach them for assistance to cut it down
- Ask Google to de-index it if any components on the page are against Google’s rules
If those are impossible for you, start with getting all of those powerful social media accounts and make a network of links to them utilizing your site.
Taking everything into account, it tends to be comprehended that ORM work is, for the most part, about establishing a bullet-proof reputation on the web by getting all the conceivable ‘real estate accounts’ you can for your brand. Online Reputation Management isn’t about damage control; it is tied in with setting up online brand foundations.
Try these methods for building your brand and managing the online reputation for the same and you will never be disappointed.
If you liked the post, don’t forget to share it on Facebook, LinkedIn, and Twitter!