Lifestyle Physicians, a wellness and functional medicine practice, faced the following key challenges:

• Low Website Traffic: The total users on the website were limited to approx 8K per year, restricting patient inquiries.
• Technical Issues: Several pages lacked proper SEO elements, including meta tags, alt text, and structured headings.
• Page Speed Issues: Slow-loading pages negatively impacted user experience and search engine rankings.
• Content Gaps: The website lacked optimized content targeting high-intent keywords for their services like medical weight loss, hormone replacement therapy, and aesthetic treatments.
• Insufficient Local Reach: Difficulty in converting local visitors into customers.

To overcome these challenges and improve website performance, we implemented a multi-faceted approach:

1. SEO Optimization:
   • Implemented keyword-rich meta tags, alt tags, and structured data to improve search visibility.
   • Focused on high-intent keywords like medical weight loss, wegovy injections, semaglutide
2. Page Speed Improvement:
   • Optimized page speed by compressing images, enabling caching, and improving core web vitals.
3. Content Strategy:
   • Created SEO-focused content targeting informational and transactional queries.
   • Developed service pages with clear CTAs to enhance conversions.
4. User Experience (UX) Enhancements for Lead Improvement:
   • Improved navigation and internal linking structure for better accessibility.
   • Enhanced the mobile experience for seamless browsing by adding a sticky conversion button and integrating a chatbot for lead generation.
5. Location Pages Creation:
   • Location pages help target city specific keywords, improving search rankings for local searches.
   • They increase the chances of appearing in Google's Local Pack and Google Maps, making it easier for potential customers to find the service.

1. Conducted a full SEO audit to identify and resolve on-page and technical issues.
2. Created engaging, keyword-optimized content to attract and retain visitors.
3. Addressed page speed concerns to enhance user experience and rankings.
4. Create location pages to  build trust and encourage higher engagement, inquiries, and conversions from users searching for services in their area.