e-commerce
The Challenges
When ThePhix came to Xenelsoft, they had three major challenges:
- The website was struggling with e-commerce sales.
- Ineffective SEO strategy led to low organic visibility.
- Poor conversion rates despite website traffic.
Headquartered in the U.S., ThePhix specializes in high-quality skincare products designed to promote healthy and radiant skin. Despite having premium skincare solutions, they faced challenges in generating online sales and improving their digital presence.
They were a reputable brand in the skincare industry but lacked strong online visibility and conversions. When we first met with ThePhix team, they expressed their need to increase e-commerce sales and establish a stronger digital presence to drive more customers.
The Strategy
Our first step was to optimize ThePhix’s SEO strategy and improve its online visibility. We began by identifying key business keywords that aligned with their product offerings and customer search behavior. We developed both short-term and long-term strategies, targeting high-competition keywords for long-term gains and product-focused, intent-driven terms for immediate results.
Keyword Strategy:
- Generic Keywords: Focused on high-competition terms like “vitamin C serum,” “caffeine eye cream,” and “best skincare products.”
- Product + Intent-Based Keywords: Targeted terms like “best vitamin C serum for glowing skin,” “caffeine eye cream for dark circles,” and “anti-aging skincare routine.”
Once the keywords were defined, we optimized the website’s product pages, category pages, and blog content to align with search intent and attract potential buyers. Some of the content topics we covered included:
- “How to Choose the Best Vitamin C Serum for Your Skin”
- “The Benefits of Caffeine Eye Cream for Dark Circles & Puffiness”
- “Top Skincare Ingredients You Should Be Using in 2024”
We spent one year writing 20+ high-quality blog posts for The Phix while also optimizing landing pages to improve conversions. Two months into the campaign, we launched a backlink strategy to strengthen domain authority and boost search rankings.
How we Fixed It
- We did a comprehensive technical audit of the website to fix the crawl issues on the website.
- Content Optimization- We optimized the content of the product and category pages with appropriate keyword density.
- Content Marketing- We published high quality audience centric blogs on the website which helped in brand awareness.
- Backlinks- We built high authority backlinks for the website which helped in increasing the domain authority of the website.
The Results
Let’s compare — December of 2023 to 2024.
| Matrix | Jan- Dec 2023 | Jan- Dec 2024 |
|---|---|---|
| Users | 110234 | 436743 (296.19%) |
| Organic Users | 82067 | 248868 (203.24%) |
| Keyword Ranking | 23 [Top 10] | 94 [Top 10] |
Given the products that ThePhix sells, a single customer reaching out to them has a conversion value of at least $40 - $80.
With the efforts of Xenelsoft, ThePhix was able to receive 3000-3500 consistent orders every month which helped them to grow their business.
What This Means For Your Business
Every e-commerce business can benefit from a strong SEO strategy—including yours.
ThePhix had been led to believe that SEO was not for e-commerce business and only paid marketing can help the e-commerce business grow.
We proved that wrong.
A year later, ThePhix has seen a significant increase in organic traffic, improved keyword rankings, and, most importantly—higher e-commerce sales. And the growth continues.
For your online business to succeed, you need the right strategy, the right keywords, and the right content. And to achieve that, you need the right SEO partner.
Reach out to Xenelsoft Technologies today—let’s build an SEO strategy that drives real results for your e-commerce business.
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