Plumbing & Hardware
The Challenges
When Samharb came to Xenelsoft, they had three problems:
- Low website traffic and engagement from the target location.
- Difficulty in converting local visitors into customers.
- Weak brand recognition and trust in the local market.
Harb Plumbing is well known for exceptional customer service and quality workmanship. With time and expertise invested in the trade, master plumbers have made room for new members in the plumbing business.
They’re great — but, as you can probably guess, facing to convert local visitors
When we first met with Harb Plumbing, they mentioned that they were looking for local clients and shared their top target locations, including Burlington, Mississauga, Milton, Hamilton, Oakville, and Etobicoke.
The Strategy
Our first step was finding the appropriate keywords for Harb Plumbing. We decided to target two separate groups of keywords:
- Generic Keywords
- Keywords + Location Based
Generic Keywords would be focused on keywords like “Plumbing,” “Plumbing Services,” and “Plumbing Repairs” etc.
Keywords + Location based keywords would be focused on more specific location keywords, like “Plumbing in Burlington,” “Plumbing Services in Mississauga,” and “Drain Cleaning Milton
How we Fixed It
- Add location-specific pages, local schema markup, and contact details.
- Ensure accurate business details, images, and regular posts.
- Target location-based keywords in meta tags, blogs, and landing pages.
- Ask satisfied customers to leave positive reviews on Google
The Results
| Metric | December 2023 | December 2024 |
|---|---|---|
| Total Users | 12,157 | 27,280 (124%) |
| Organic Users | 6,635 | 13,608 (105.43%) |
Given the luxury interiors that Pedini Miami does, a single lead reaching out to them has a conversion value of at least $30,000 - $40,000.
What This Means For Your Business
Every business can benefit from an SEO strategy—including yours.
However, many business owners, often due to past experiences or misconceptions, believe their company is an exception. They might assume their industry is too competitive, their target audience too niche, or that SEO is simply too costly to compete effectively.
Pedini Miami had been led to believe that SEO was some kind of “Miracle,” focused solely on technical optimizations rather than content. When this approach failed, their previous agencies gave up, concluding that SEO just wasn’t a fit for them
We proved that wrong.
A year later, Pedini Miami has increased its traffic by over 135.8% — and it’s still increasing.
For your business to succeed, you need the right strategy, the right keywords, and the right content. And to achieve that, you need the right SEO partner.
Reach out to Xenelsoft Technologies today — and we’ll get working on developing a SEO strategy for you that’ll exceed your expectations.
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