Interior Design
The Challenges
When Pedini Miami came to Xenelsoft, they had three problems:
- The website was under Google Penalty.
- Low-quality backlinks and abundance of toxic links.
- The website was receiving very less traffic.
Headquartered in Miami, Florida, Pedini Miami provides customers with Italian-designed furnishings of the highest standard and style. Pedini Miami process for custom homes in Miami is known for the most personalized and trustworthy service in the industry.
They were a reputable brand in the Luxury home interior industry but they were lacking online brand presence and customers.
When we first met with Pedini Miami, they mentioned that they were looking for more customers from Miami and they wanted to grow their business online.
The Strategy
Our first step was to remove the Google Penalty on the website and we did it successfully. The next step was to identify key business keywords for the business. We rolled out a short term and a long term strategy for the keywords with higher competition keywords for the long term and location based terms for the short term.
- Generic Keywords
- Keywords + Location Based
Generic Keywords would be focused on keywords like “luxury kitchens,” “luxury walk in closets,” and “luxury bathrooms. ”Location base keywords included terms like “Luxury Kitchens Miami, ”Kitchen designers Miami," and “Kitchen Redesign Miami."
We then worked on these keywords, researched the search intent of the keywords, and crafted the website and blog copy to target the potential users looking for these keywords
- 15 Luxury Kitchen Design Ideas to Revamp Your Home Decor
- Top 25 Luxury Walk in Closet Designs to Elevate Your Home
- The Biggest Luxury Kitchen Design Trends You’ll See in 2024
We spent one year writing 30 posts for Pedini Miami. We also rewrote all of their main landing pages. Three months in, we began a campaign to build backlinks to our content as well.
How we Fixed It
- - We removed the Google penalty from the website.
- - We removed all the toxic links of the website through Semrush & Manual Audit.
- - We optimized the content of the pages with proper keyword density.
- - We built high quality backlinks for the website.
- - We posted blogs on the website which brought maximum organic traffic to the website.
The Results
Let’s compare — December of 2023 to 2024.
| Matrix | Jan- Dec 2023 | Jan- Dec 2024 |
|---|---|---|
| Users | 14565 | 34328 (135.68%) |
| Organic Users | 5345 | 16491 (208.53%) |
| Keyword Ranking | 7 [Top 10] | 27 [Top 10] |
Given the luxury interiors that Pedini Miami does, a single lead reaching out to them has a conversion value of at least $30,000 - $40,000.
With the efforts of Xenelsoft, Pedini Miami was able to receive 10-15 consistent leads every month which helped them to grow their business.
What This Means For Your Business
Every business can benefit from an SEO strategy—including yours.
However, many business owners, often due to past experiences or misconceptions, believe their company is an exception. They might assume their industry is too competitive, their target audience too niche, or that SEO is simply too costly to compete effectively.
Pedini Miami had been led to believe that SEO was some kind of “Miracle,” focused solely on technical optimizations rather than content. When this approach failed, their previous agencies gave up, concluding that SEO just wasn’t a fit for them.
We proved that wrong.
A year later, Pedini Miami has increased its traffic by over 135.8% — and it’s still increasing.
For your business to succeed, you need the right strategy, the right keywords, and the right content. And to achieve that, you need the right SEO partner.
Reach out to Xenelsoft Technologies today — and we’ll get working on developing a SEO strategy for you that’ll exceed your expectations.
.png)
